Oh, I OWN the glitter.
—Emma in I-Guana You Back

Emma Alonso is the main protagonist in Every Witch Way. A new student at Iridium High, Emma is the main character of the series, and also a witch. In the season 3 finale, she chooses Jax over Daniel.

Emma is portrayed by Paola Andino.


After standing up to the Witches Council, Emma has finally embraced all that comes with being the Chosen One and she’s not backing down. Emma is ready to start making her own rules no matter the cost. With everything on the line, can she overcome her obstacles or will she lose it all?

Season 1

In Season 1, Emma Alonso moves to Miami, Florida with her father. She enrolls at Iridium High, making new friends (like her best friend Andi), and even developing a crush on dreamy Daniel Miller. After learning she is a witch, Emma gains a guardian named Lily, who helps her with her magic and spells.She also makes a new enemy, Maddie Van Pelt, who is head panther. Throughout the season Emma and Andi discover more about her powers and spells.They also find out that the principal and Maddie have powers of their own. Diego, a friend of Daniel's, also has powers, but it is discovered that he is a Churi Kanay, not a wizard. At the end of the season Emma is revealed to be the chosen one and she along with Maddie defeat the principal and save the world from destruction.

Season 2

Now that she's The Chosen One, Emma is learning more about her powers and prepping for every obstacle headed her way. A new student, Jax Novoa, enrolls at Iridium High. She learns that he is a wizard and they become friends. Desdemona becomes Emma's new guardian after Lily leaves for council training. During the Fool Moon, Desdemona is trying to wreak havoc upon the Magic Realm.

Emma has to hide her powers from Daniel, otherwise she will lose them because it is forbidden for a witch to be dating a human. When Emma makes multiple clones of herself, Daniel finds out and breaks up with her. The council also finds out and are about to take her powers when Jax steps in and takes the blame. His powers are then taken and Emma thanks him by kissing him. She later starts hanging out with Daniel more because she is still in love with him and Jax is always busy. In Katie's Birthday Bash Emma removes the spell cast on Daniel. In BF-Never Emma says Daniel always has time for her and in The Abyss they kiss and get back together. After defeating Evil Emma and Desdemona turning back to normal, she and Daniel hug.

Season 3

Drama is stirred up when Mia appears. Emma gets sent to boot camp for a short time along with Jax. Emma also loses Daniel for a while, when he has been infected by Mia's spider seal. Luckily, Daniel gets reverted to normal and starts dating Emma again, however the two of them break up again as Daniel refuses to believe that Mia is evil. Towards the end of Season 3, Emma had to choose between Jax and Daniel. Emma took one of their hands and transported to the pool where it is revealed she chose Jax. They come up to the side of the pool and share a kiss and are finally back together.

Season 4

Shortly after Emma's decision to choose Jax over Daniel, she discovers some unsettling news: Daniel has disappeared and no but her remembers him. Emma eventually finds out that she has caused a Continuum Break, where because of her decision, Daniel has been sent to live an alternate life. Now Emma has only a few days to make Daniel remember his real life or he will disappear from the world altogether.

Physical Appearance

Seasons 1 & 2

Emma is shown to have olive toned skin with long brown hair and brown eyes.  At school, her uniform consists of a flappy khaki skirt with a blue sophisticated buttoned jacket, orange shirt, and her colorful socks with her silver shoes.  Emma's wears lots of jewelry like a necklace, earrings, and a lot of bracelets at least 6 on each arm making 12 bracelets (approximately) in all. She had a cute kind of fashion sense and wears lots of strappy sandals and different kinds of earrings.

When she's not at school, Emma likes to wear lots of dresses and skirts as well. She wears her glittery sneakers very frequently.

Season 3

In Season 3, Emma looks a bit more older and mature but still has her same features. Her hair is more curly and longer than the previous seasons. She noticeably wears more makeup and jewelry. She also wears clothes that are more colorful.


Emma can be shown to be a bit too nice and honest at times. She can also be a bit devious but is still a sweet and charming girl. Emma is sometimes clumsy when it comes to magic and is not as tough as she thinks she is. However she's very caring and doesn't like to let her friends down. In season 2, she is shown to stand up for herself more than earlier. She rebels against the witches council when they try to force her to break up with Daniel. Though they do punish her with spells, she stands her ground for the most part. She is a bit more careless with her powers, as the Fool Moon made her lose her filter on thinking and doing. She also let her guard down by using the cloning spell Jax taught her in Double Trouble.

In season 3 she is shown to be a bit more rebellious. Her friends and family always come before the magic realm to her. She fights more for what she believes in, like turning Philip human, not giving up her powers, and ditching Rebel's Boot Camp for her dad's birthday party. She seems to finally accept her role as the Chosen One and begins make decision for the magic realm, like making Andi the first human-guardian.


Jax Novoa

Boyfriend/In Love With

Jax and Emma are boyfriend and girlfriend.

Daniel Miller

Ex-Boyfriend Daniel and Emma are ex-boyfriend & ex-girlfriend.

Andi Cruz

Best friend/Partner in Crime

Andi and Emma are best friends.

Maddie Van Pelt


Diego Rueda

Close Friend

Powers and Abilities

  • Telekinesis- Emma can move things with her mind. In Discovery, she opened the fridge without touching it.
  • Levitation- Emma was also able to levitate Maddie's drink with her mind. She accidently levitated in the air. 
  • Photokinesis - Emma lit up a lamp even though it wasn't plugged in yet.
  • Transformation- In The Big Rescue she cast a spell turning Andi into a goat. According to Lily, this is one of the powers of the Chosen One.
  • Shape shifting In The Breakup, she shape shifted as she tries to turn her locker into a bird but it backfires and turns her into a bird.  In Stormageddon, she shape shifted into Maddie during magical truth or dare. 
  • Spell Casting- Emma has the ability to cast spells. In The Big Chill, she cast a spell on Daniel which made him swim as fast as a fish.  She reversed Maddie's spell and turned Lily back into a human.  In Double Trouble, she made a clone of herself so she can go on her date with Daniel while her clone went to the math presentation. In Beach Birthday Bash, she cast a spell to reverse Desdemona's love spell on Daniel.  She cast a spell to turn Desdemona to stone. In Season 3, her powers are more advanced where she can cast spells withouth saying words. 
  • Teleportation- Emma can teleport with the help of spells. In The Big Rescue, she teleported into the pool. In Magic Fight Club, she teleports Andi into the pool. Later on in Season 1, Emma learns to teleport without spells. She also teleports Daniel into the pool, but mostly her transformation spells always seem to transport people to the pool in season 1 and season 2.  She teleports the Witches' Council into the pool in Runaway Witch.  She teleports Philip out of the video game in Beach Birthday Bash and back into the video game in Andi & Philip, Sittin' in a Tree. She teleports herself as well as Jax and Andi to the pool when she sends Jax's powers to the pool in Neverending Summer
  • Conjuration- Emma can conjure objects/animals out of nothing. When she first encountered Daniel he gave her butterflies in her stomach, and then a swarm of butterflies appeared out of nowhere. And again when she is nervous about her first day a butterfly appeared next to her backpack. So it is apparent that this ability is triggered by emotion.  She tries to conjure a rose but instead conjures a snake instead in
  • Animal Transformation- Emma turned Andi into a goat in Season 1 and accidentally turned herself into a bird in Season 2. (Emma Wants a Cracker)
  • Time Freeze- Emma used this spell accidentally in Spellbound when she was trying to prevent a tray from falling to the floor.
  • Invisibility- Emma turned invisible when she touched the Cristal de Caballero.
  • Cloning- Emma cloned herself four times, creating Evil Emma, Lazy Emma, Hippie Emma, and Nerdy Emma.
  • Reality Warping- Emma alternated reality when she chose jax over daniel and then everybody forgot daniel.Lily said that this is a power the chosen one only has.


  • Her magic is bright pink/magenta.
  • Maddie's mother has stated that it's a big chance that Emma is the Chosen One since there's not that many witches in Miami.
  • Emma is the American counterpart of Grachi Alonso who is in from the Latin American Series "Grachi".
  • She loves pink.
  • She uses glitter on her shoes.
  • She has a toolbox used to store her glitter.
  • Her mother died when she was 3 and she was a witch as well.
  • Lily is her guardian in Season 1, part of Season 2, and Season 3
  • Desdemona is her temporary guardian in season 2.
  • Her signature gesture is waving her hand up and down and then pointing her index finger at the thing she is using magic on.
  • She has a star shaped birthmark on her foot; which the chosen one is destined to have.
  • She is the Chosen One.
  • She loves:
    • tulips.
    • smiles.
    • glitter.
    • scrap-booking.
  • She doesn't like to lie, which she is terrible at.
  • Her nickname is "Glitter Queen".
  • Her favorite quote is "Smiles are contagious."
  • She can levitate things with her mind.
  • She can turn humans into animals.
  • She was dating Jax until The Abyss.
  • Her favorite flowers are pink daisies.
  • Emma and Daniel became a couple at the end of Season 1.
  • Daniel and Emma are still in love with one another in Season 2.
  • She tutored Daniel in math.
  • Emma has gotten detention once in her whole life because she ditched school.
  • She has Cynophobia, scared of dogs.
  • She got sent to boot camp in Rebel Emma.
  • She is one of the waitresses at The Beachside 7.
  • Neither Agamemnon nor Desdemona can take her powers away because she's the Chosen One.
  • She and Maddie got trapped by Mia in the janitor's closet.
  • She has never been grounded before until The Truth About Kanays
  • At the end of season 3 she chooses Jax over Daniel and Jax and Emma kiss and get back together.


The image gallery for Emma Alonso may be viewed here.